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Cathy Lewis - The 26-Year Publicity Veteran: Why Amazon Killed the Old Book Marketing Playbook

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Manage episode 508373718 series 3592843
Content provided by Teddy Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Teddy Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Cathy Lewis is the president of C.S. Lewis Publicists, a boutique publicity firm that has been specializing in nonfiction book promotion for 26 years. With seven years of prior experience in traditional publishing, Cathy brings deep industry knowledge to helping authors navigate the dramatically changed media landscape. Her firm has worked with bestselling authors like John Perkins ("Confessions of an Economic Hit Man") and Judith Orloff, generating millions in book sales through strategic media outreach. As a small team of five specialists, C.S. Lewis Publicists provides personalized, one-on-one service that focuses on building thought leadership and author brands rather than just securing individual media placements.

In this episode:

  • The evolution of book publicity from traditional bookstore distribution to the Amazon-dominated marketplace
  • Why building thought leadership and personal branding has become essential for nonfiction authors
  • The critical difference between publicity (exposure) and marketing (direct sales tactics)
  • How to develop core messaging that resonates across different media outlets and audiences
  • The importance of having a professional website, active blog, and strategic social media presence before launching publicity campaigns
  • Platform-specific strategies for LinkedIn (business), Facebook (health/community topics), Instagram (visual content), and TikTok (video engagement)
  • Why the "stumble upon factor" in physical bookstores created more predictable sales patterns than current online browsing
  • How successful campaigns combine multiple touchpoints: media coverage, social media amplification, and speaking engagements

Book recommendations:

Connect with Cathy:

Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

  continue reading

130 episodes

Artwork
iconShare
 
Manage episode 508373718 series 3592843
Content provided by Teddy Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Teddy Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Cathy Lewis is the president of C.S. Lewis Publicists, a boutique publicity firm that has been specializing in nonfiction book promotion for 26 years. With seven years of prior experience in traditional publishing, Cathy brings deep industry knowledge to helping authors navigate the dramatically changed media landscape. Her firm has worked with bestselling authors like John Perkins ("Confessions of an Economic Hit Man") and Judith Orloff, generating millions in book sales through strategic media outreach. As a small team of five specialists, C.S. Lewis Publicists provides personalized, one-on-one service that focuses on building thought leadership and author brands rather than just securing individual media placements.

In this episode:

  • The evolution of book publicity from traditional bookstore distribution to the Amazon-dominated marketplace
  • Why building thought leadership and personal branding has become essential for nonfiction authors
  • The critical difference between publicity (exposure) and marketing (direct sales tactics)
  • How to develop core messaging that resonates across different media outlets and audiences
  • The importance of having a professional website, active blog, and strategic social media presence before launching publicity campaigns
  • Platform-specific strategies for LinkedIn (business), Facebook (health/community topics), Instagram (visual content), and TikTok (video engagement)
  • Why the "stumble upon factor" in physical bookstores created more predictable sales patterns than current online browsing
  • How successful campaigns combine multiple touchpoints: media coverage, social media amplification, and speaking engagements

Book recommendations:

Connect with Cathy:

Connect with Teddy Smith:

Support the show

Discover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

  continue reading

130 episodes

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