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The Publisher Summits: Newsletter marketing strategies from Metro.co.uk and The Spectator

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Manage episode 493043235 series 1320642
Content provided by Media Voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media Voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This is the first of a series of sessions from The Publisher Summits, which were held in June. The Summits covered four product areas across 2 days in London, from newsletters and print to apps and podcasts, featuring speakers from The Economist and the FT to Reach, National World, Grazia and more.

Thanks to the sponsors of the Publisher Newsletter and Print Summit - Passendo, Piano, Warners Group Publications, FIPP, and Syno. Find out more about them and how they help publishers take their magazines and newsletters to the next level at publishersummits.com.

This episode brings together two sessions from the Publisher Newsletter Summit stage looking at newsletter marketing and discovery.

The first talk is from Sophie Laughton, Newsletter Editor at Metro.co.uk, sharing how a site redesign helped their team drive newsletter sign-ups, and what other publishers can learn.

Then you’ll hear from Hannah Tomes at the Spectator, interviewed on-stage by Esther Thorpe, discussing which marketing and growth strategies have and haven’t worked for them.

Get the learnings from this episode written up in article form straight into your inbox by signing up to The Publisher Newsletter at voices.media.

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 493043235 series 1320642
Content provided by Media Voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media Voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This is the first of a series of sessions from The Publisher Summits, which were held in June. The Summits covered four product areas across 2 days in London, from newsletters and print to apps and podcasts, featuring speakers from The Economist and the FT to Reach, National World, Grazia and more.

Thanks to the sponsors of the Publisher Newsletter and Print Summit - Passendo, Piano, Warners Group Publications, FIPP, and Syno. Find out more about them and how they help publishers take their magazines and newsletters to the next level at publishersummits.com.

This episode brings together two sessions from the Publisher Newsletter Summit stage looking at newsletter marketing and discovery.

The first talk is from Sophie Laughton, Newsletter Editor at Metro.co.uk, sharing how a site redesign helped their team drive newsletter sign-ups, and what other publishers can learn.

Then you’ll hear from Hannah Tomes at the Spectator, interviewed on-stage by Esther Thorpe, discussing which marketing and growth strategies have and haven’t worked for them.

Get the learnings from this episode written up in article form straight into your inbox by signing up to The Publisher Newsletter at voices.media.

  continue reading

112 episodes

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