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Deutsche Welle's Sam Baker on solving the problem of podcast promotion

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Manage episode 473014220 series 1320642
Content provided by Media Voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media Voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Publisher Podcast we hear from Sam Baker, Senior Producer of Deutsche Welle's award-winning podcast Don't Drink The Milk. She takes us through the appeal of documentary and narrative podcasts, how the team is experimenting with video and AI, and how overlapping interests allows DW to find new audiences for its audio.

And, of course, we discuss where the title 'Don't Drink The Milk' originates from. It's a fascinating story - and one that succinctly explains the appeal of culture podcasts, and why audio is a wonderful medium for explaining history.

This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.

Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, podcast episodes, private community chats, and more.

Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 473014220 series 1320642
Content provided by Media Voices. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Media Voices or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Publisher Podcast we hear from Sam Baker, Senior Producer of Deutsche Welle's award-winning podcast Don't Drink The Milk. She takes us through the appeal of documentary and narrative podcasts, how the team is experimenting with video and AI, and how overlapping interests allows DW to find new audiences for its audio.

And, of course, we discuss where the title 'Don't Drink The Milk' originates from. It's a fascinating story - and one that succinctly explains the appeal of culture podcasts, and why audio is a wonderful medium for explaining history.

This season of The Publisher Podcast & Newsletter is sponsored by Memberful, a best-in-class membership solution for independent publishers and journalists who want to diversify their revenue stream and connect with their audience.

Memberful lets you offer membership perks and exclusive content to your loyal audience, giving you full control over who has access to your articles, newsletters, podcast episodes, private community chats, and more.

Take control of your publishing business this new year with Memberful. Visit memberful.com/publisherpod and get started with a free trial.

  continue reading

112 episodes

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