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Your Cost Per Lead Is Mostly Meaningless
Manage episode 499968058 series 2391845
A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be asking when your leads aren't converting into sales.
637 episodes
Manage episode 499968058 series 2391845
A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be asking when your leads aren't converting into sales.
637 episodes
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