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When Are Ad Results Actually Meaningful?
Manage episode 484004753 series 2391845
When you "let results be your guide," make sure those results actually matter. Jon explains why advertisers often make bad decisions based on meaningless data and outlines four critical factors that determine when your metrics are truly worth acting on.
654 episodes
Manage episode 484004753 series 2391845
When you "let results be your guide," make sure those results actually matter. Jon explains why advertisers often make bad decisions based on meaningless data and outlines four critical factors that determine when your metrics are truly worth acting on.
654 episodes
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