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Don't Get Emotionally Attached to Your Ads
Manage episode 493482591 series 2391845
Advertisers create separate ad sets and complex testing strategies because they're emotionally attached to their ads and want to ensure they get shown. Jon shares a fishing analogy to explain why this attachment is hurting your results and what you should focus on instead.
631 episodes
Manage episode 493482591 series 2391845
Advertisers create separate ad sets and complex testing strategies because they're emotionally attached to their ads and want to ensure they get shown. Jon shares a fishing analogy to explain why this attachment is hurting your results and what you should focus on instead.
631 episodes
All episodes
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