In today’s episode, I’m joined by Angie Lee — a marketing powerhouse, speaker, and co-founder of Soul, a multi-8-figure wellness brand. From launching a blog in her dorm room, to building an empire with her brother, Angie brings humour, heart, and hustle to everything she does.
In this episode, we dive into how Soul began, what it really takes to scale a physical product brand, and how to stay grounded while riding waves of massive growth.
We explore:
• How Soul launched from a spare bedroom into an 8-figure brand
• Using storytelling and personal connection to drive product growth
• The launch of ‘Out of Office’ and the rise of alcohol alternatives
• Sampling, scrappiness, and scaling without investors
• Balancing ambition, softness, and staying aligned as a founder
This episode is a powerful reminder that success isn’t about doing things perfectly, it’s about trusting yourself, staying close to your community, and building with intention. If this episode lit something up in you, share it with a friend, tag us on Instagram @_annalozano, and let us know your biggest takeaway.
Connect with Angie:
instagram.com/angieleeshow
instagram.com/get.soul
https://www.getsoul.com
angielee.com
Sponsor: gutpersonal.com ‘Prosperity’ for 10% off!
https://www.gutpersonal.com/PROSPERITY
Go to gutpersonal.com, take the quiz or grab a gut test, and use my code Prosperity to get 10% off. Trust your gut - literally. It’s your most powerful business partner.

Website
Instagram @‌_AnnaLozano
Podcast Instagram @TheProsperityPlayground
Youtube Channel