GPT-4o is Now Your Full-time Jr. Designer

The Prompt

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16d ago 4:52

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OpenAI's latest upgrade to its image generator in GPT-4o is quietly revolutionizing creative work. This isn't just about generating pretty pictures; it's about creating functional, editable visuals through a conversational process. Imagine having a back-and-forth dialogue with an AI that remembers your context and refines its output like a real designer and how what would change your workflow. Jim Carter dives into it all in this episode of The Prompt.

Jim put GPT-4o to the test by tasking it with a complex, text-heavy brand campaign poster and was blown away by the polished result, complete with clear messaging and a smart layout. When he pushed it further by asking it to redesign his website visuals, GPT-4o delivered fresh, cohesive designs that matched his site's aesthetic. This isn't just a fun tool; it's workflow-level intelligence.

The real story is how GPT-4o shifts from being a novelty to a practical tool that can replace steps in the creative process. Think infographics, game assets, Instagram carousels, and more. It's not about shock and awe; it's about usefulness and saving time. GPT-4o is built for context, refinement, precision, and trust.

Jim emphasizes that OpenAI is redefining AI's role, turning it into a real-time collaborator across modalities. This isn't just for pro designers; it's accessible to everyone. Would you use AI to generate your next brand visual or co-create a pitch deck? Jim's already halfway there, and he invites you to try it out in ChatGPT.

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