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Crafting Predictability in Creative Work | Gabe Marusca
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PROFITABLE TALKS...
In this episode of the Profitable Creative, host Christian Brim speaks with Gabe Marusca and discusses the challenges of balancing creativity with client acquisition. He emphasizes the importance of having control over one's time and the need for predictability in creative processes, particularly when working with clients.
PROFITABLE TAKEAWAYS...
- Creativity can be stifled by the pressure of client acquisition.
- Having a waiting list can provide predictability in client work.
- Control over time is essential for creative thinking.
- Cold calling and emailing can detract from creative processes.
- A structured approach to client acquisition can enhance creativity.
- Predictability allows for better planning in creative projects.
- Creative processes should be intuitive and enjoyable.
- Balancing creativity with business needs is a common challenge.
- Finding clients shouldn't compromise creative integrity.
- Establishing boundaries can help maintain creative flow.
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