In this episode, Matan Hazanov sits down with Igor Sorokin, the marketing mastermind behind One Core Media, an 8-figure boutique marketing firm driving results for global giants like Canadian Tire, Kijiji, Cisco, and even Floyd Mayweather. With over 25 years in the game, Igor shares battle-tested strategies for startups and growing businesses to stand out, scale smart, and avoid common marketing pitfalls. From the power of strategy to the impact of AI on marketing, this episode is a must-listen for entrepreneurs, investors, and founders looking to scale their business.

What You’ll Learn:

• How to differentiate your business in a crowded market.
• Why do most companies fail or spend too much implementing their marketing.
• Practical tips for setting marketing budgets, especially for SaaS and high-growth startups.
• The role of AI in modern marketing.
• Lessons from building a $10M+ marketing firm.
• Low-cost marketing hacks for early-stage startups.

See the video on YouTube.

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About Igor Sorokin

Igor Sorokin is the founder of One Core Media, a North American based growth marketing agency helping mid-market businesses scale revenue through a strategic blend of brand strategy, performance marketing, creative content, SEO, data analytics and conversion optimization. With decades of experience, Igor bridges the gap between business strategy and marketing execution, specializing in building measurable, scalable growth engines for companies across SaaS, B2B, healthcare, finance, and eCommerce.

Known for his pragmatic approach and obsession with data, Igor has led hundreds of businesses through marketing transformations that connect brand and performance to real business outcomes. He’s particularly passionate about aligning internal teams—from sales to product—to ensure marketing isn’t just delivering leads, but driving qualified pipeline and long-term revenue growth. When he’s not guiding marketing strategy, Igor is investing in R&D, team development, system design, scalable processes, and early-stage businesses that are looking to scale. As an avid investor, he’s always looking for smart, forward-thinking companies with untapped growth potential.

Website & LinkedIn

If you're a growth-stage company looking to scale your marketing and drive meaningful results, visit here to see how we help brands grow smarter and faster.