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How to Succeed in Digital Marketing: Lessons From 20 Years
Manage episode 483819074 series 2608033
After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success without burning out.
• Storytelling is your competitive advantage against AI and other creators, as your unique experiences cannot be replicated
• The PREPM method (Plan, Record, Edit, Publish, Market) provides a proven system that scales across all content types
• Focus on what matters most to your customers rather than chasing every new trend
• Invest in continuous learning, but remember that clarity comes from taking action, not just thinking
• Treat marketing like a marathon, not a sprint—be strategic and consistent rather than trying to be everywhere at once
• You don't need perfect strategies—you just need to start somewhere and keep improving
Like and subscribe to get more content like this delivered directly to you, and check out our Digital Marketing Tips for Business Owners playlist for additional resources.
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Chapters
1. Starting Over in Marketing Today (00:00:00)
2. The Power of Storytelling (00:01:22)
3. Creating a Proven System (00:04:38)
4. Focus, Learn, Practice: A Success Roadmap (00:06:56)
5. Marketing is a Marathon (00:11:54)
533 episodes
Manage episode 483819074 series 2608033
After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success without burning out.
• Storytelling is your competitive advantage against AI and other creators, as your unique experiences cannot be replicated
• The PREPM method (Plan, Record, Edit, Publish, Market) provides a proven system that scales across all content types
• Focus on what matters most to your customers rather than chasing every new trend
• Invest in continuous learning, but remember that clarity comes from taking action, not just thinking
• Treat marketing like a marathon, not a sprint—be strategic and consistent rather than trying to be everywhere at once
• You don't need perfect strategies—you just need to start somewhere and keep improving
Like and subscribe to get more content like this delivered directly to you, and check out our Digital Marketing Tips for Business Owners playlist for additional resources.
Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)
Chapters
1. Starting Over in Marketing Today (00:00:00)
2. The Power of Storytelling (00:01:22)
3. Creating a Proven System (00:04:38)
4. Focus, Learn, Practice: A Success Roadmap (00:06:56)
5. Marketing is a Marathon (00:11:54)
533 episodes
All episodes
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