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723. Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses with Gloria Chou
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Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You’ll hear how scrappy founders are landing features in weeks, the simple assets buyers and journalists actually need, and the mindset that turns “busy season” into your biggest sales season. Tune in to walk away with clear priorities, fresh pitch angles, and the confidence to get seen—and sold—beyond social.
In This Episode, You’ll Learn:
00:00 - Who is Gloria Chou PR?
02:02 - Why you should be EXCITED for busy season!
05:00 - How to get your product into gift guides.
06:39 - What makes you stand out to press editors?
08:00 - The #1 AI tip no one is talking about!
09:47 - How important are great product photos?
11:05 - How to get more PR in five minutes with Perplexity!
14:44 - What do PR experts look for in your pitch?
20:37 - How often should you send out pitches about your product?
23:00 - How to rank on AI’s SEO and get recommended by Chat GPT.
26:26 - Why you should set up Google News Alerts for your name and your product’s name.
28:55 - A smarter way to prompt AI searches.
30:54 - How to avoid overwhelm in your busiest season.
34:45 - How 10% of your actions can drive 90% more results!
Resources + Links
The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.
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Follow
Jacqueline on IG: @theproductboss
Gloria Chou: @gloriachoupr
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