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Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even a dream. Technology is evolving fast and so are the new and innovative ideas that come along with those advancements. And the question I often get from people is "How do I price something that's unknown?"

Do the same tactics and strategies apply? How can I help my customer understand the real value when they can't even conceive this as a possible solution? Truly innovative solutions push the boundaries of value and often require an innovative approach to pricing as well. It's true that this can be tricky but it can also be incredibly exciting.

That's one reason why I've invited this week's guest to join me on the show.

In This Episode:

Cristina Ruiz de Castaneda, Founder of Blue Vega started her business after working with a really great consultant during her corporate days. She now consults herself, helping innovative Startups with new technologies develop their commercial roadmaps.

She shares with us her own pricing journey. Then we dive deep into the captivating realm of strategies for pricing unique offerings. From understanding the unconventional costs to gauging the value for early adopters, Cristina sheds light on the myriad fascinating factors that come into play.

But that's just the beginning! Cristina also shares some of the common mistakes startups make when pricing their innovations. Get ready to gain fresh perspectives, practical insights, and inspiration to navigate the intricacies of pricing your own unique offerings.

Podcast Highlights

• 00:00 Intro
• 1:49 Getting to Know Cristina
• 3:30 The Value of Working with Cristina
• 6:10 How Did She Get Started
• 8:19 Pricing At the Beginning
• 10:47 Pricing of Unusual Things
• 14:13 Common Mistakes Startups Make
• 19:27 Looking through Multiple Lens
• 22:53 Wrapping It Up

How to reach Cristina:

Instagram: https://www.instagram.com/bluevegaconsulting/

LinkedIn: https://www.linkedin.com/in/cristina-r-de-castaneda/

Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.

*****

Hi I'm Janene, Let’s Take the Next Step Together

Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.

If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.

https://thepricinglady.com/book-a-call/

Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.

https://thepricinglady.com/resources/

No matter where you are in your pricing journey, the next right step is waiting for you.

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Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp