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Why Is Your ACOS So High?

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Manage episode 460427059 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.

Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Introduction

  • 1:28 - The Real Cost of Waste

  • 2:55 - Why Non-Converting Spend Matters

  • 4:22 - Real Account Example

  • 5:39 - Hidden Waste in Good Accounts

  • 7:08 - How Non-Converting Spend Adds Up

  • 8:37 - Tracking Non-Converting Spend

  • 10:05 - Practical Tools for Eliminating PPC Waste

  • 14:21 - ACOS Power Ratio

  • 15:51 - Cleaning Up Campaigns for Better ACOS

  • 20:04 - N-gram Analysis

  • 21:50 - Duplicate Search Terms

  • 25:12 - Outro

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

357 episodes

Artwork
iconShare
 
Manage episode 460427059 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.

Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Introduction

  • 1:28 - The Real Cost of Waste

  • 2:55 - Why Non-Converting Spend Matters

  • 4:22 - Real Account Example

  • 5:39 - Hidden Waste in Good Accounts

  • 7:08 - How Non-Converting Spend Adds Up

  • 8:37 - Tracking Non-Converting Spend

  • 10:05 - Practical Tools for Eliminating PPC Waste

  • 14:21 - ACOS Power Ratio

  • 15:51 - Cleaning Up Campaigns for Better ACOS

  • 20:04 - N-gram Analysis

  • 21:50 - Duplicate Search Terms

  • 25:12 - Outro

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

357 episodes

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