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We Tested AI Video Ads — Here’s What Improved Our ROAS

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Manage episode 512813884 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads.

You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale.

They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy).

So grab your headphones and your favorite coffee mug — it’s time to talk about launches, AI, and the future of Amazon PPC.

🦡 Highlights ​​

  • 0:00 – Intro

  • 2:00 – Origin story: building agency from Ecom experience

  • 2:25 – Boutique approach: agency + PPC manager in one

  • 5:14 – AI video: 3D renders from simple files

  • 6:14 – Micro-testing videos on Amazon with keywords

  • 10:00 – Future: video generation without editors, low cost

  • 12:00 – Brand launch strategy on Amazon, goal setting

  • 14:48 – Four PPC launch phases: branded, product, competitor, video/display

  • 17:07 – Conversion > ROAS on early stages

  • 20:32 – Launch phases: branded terms, descriptive keywords, category/competitors

  • 29:12 – Share of search, tracking conversions & traffic

  • 32:48 – Search term optimization, trends, product profitability

  • 34:00 – Risk of focusing too much on ROAS early

  • 36:23 – Sacrifice for long-term success; PPC lessons like GPA vs ROAS

  • 38:17 – Experimenting & giving campaigns buffer; lessons from short-term dips

  • 40:08 – Nomenclature for campaigns, 30,000-foot view, organizing all campaigns & creative assets

  • 42:16 – 30-day test period for campaigns; impressions first, then evaluate

  • 45:23 – Next 6 months excitement: AI & automating analysis

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Shane White

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

379 episodes

Artwork
iconShare
 
Manage episode 512813884 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads.

You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale.

They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy).

So grab your headphones and your favorite coffee mug — it’s time to talk about launches, AI, and the future of Amazon PPC.

🦡 Highlights ​​

  • 0:00 – Intro

  • 2:00 – Origin story: building agency from Ecom experience

  • 2:25 – Boutique approach: agency + PPC manager in one

  • 5:14 – AI video: 3D renders from simple files

  • 6:14 – Micro-testing videos on Amazon with keywords

  • 10:00 – Future: video generation without editors, low cost

  • 12:00 – Brand launch strategy on Amazon, goal setting

  • 14:48 – Four PPC launch phases: branded, product, competitor, video/display

  • 17:07 – Conversion > ROAS on early stages

  • 20:32 – Launch phases: branded terms, descriptive keywords, category/competitors

  • 29:12 – Share of search, tracking conversions & traffic

  • 32:48 – Search term optimization, trends, product profitability

  • 34:00 – Risk of focusing too much on ROAS early

  • 36:23 – Sacrifice for long-term success; PPC lessons like GPA vs ROAS

  • 38:17 – Experimenting & giving campaigns buffer; lessons from short-term dips

  • 40:08 – Nomenclature for campaigns, 30,000-foot view, organizing all campaigns & creative assets

  • 42:16 – 30-day test period for campaigns; impressions first, then evaluate

  • 45:23 – Next 6 months excitement: AI & automating analysis

🦡 Resources & Links

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Shane White

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

379 episodes

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