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The Amazon PPC Campaign Structure Checklist

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Manage episode 497726911 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to the PPC Den Podcast, Badger Nation!

In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air.

Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend.

It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide.

We’ll see you in The PPC Den!

🦡 Highlights

  • 00:00 – Why campaign structure matters

  • 01:03 – What this checklist is and how to use it

  • 02:00 – Naming conventions for campaigns and ad groups

  • 03:30 – Are you advertising what you should?

  • 05:35 – When to group or separate products in campaigns

  • 07:22 – Search term relevance & how to catch irrelevant traffic

  • 08:50 – Duplicated search terms: when they’re fine, and when they’re not

  • 09:45 – Expanding top-performing terms to Sponsored Brands & Display

  • 10:30 – Segmenting auto campaigns: close match, loose match & more

  • 11:45 – Structuring campaigns by goals: ranking vs. profitability

  • 13:00 – Avoiding over-segmentation and managing low-data keywords

  • 14:45 – Final checklist tips + preserving high-performing campaigns

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    372 episodes

    Artwork
    iconShare
     
    Manage episode 497726911 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    Welcome to the PPC Den Podcast, Badger Nation!

    In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air.

    Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend.

    It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide.

    We’ll see you in The PPC Den!

    🦡 Highlights

    • 00:00 – Why campaign structure matters

    • 01:03 – What this checklist is and how to use it

    • 02:00 – Naming conventions for campaigns and ad groups

    • 03:30 – Are you advertising what you should?

    • 05:35 – When to group or separate products in campaigns

    • 07:22 – Search term relevance & how to catch irrelevant traffic

    • 08:50 – Duplicated search terms: when they’re fine, and when they’re not

    • 09:45 – Expanding top-performing terms to Sponsored Brands & Display

    • 10:30 – Segmenting auto campaigns: close match, loose match & more

    • 11:45 – Structuring campaigns by goals: ranking vs. profitability

    • 13:00 – Avoiding over-segmentation and managing low-data keywords

    • 14:45 – Final checklist tips + preserving high-performing campaigns

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    372 episodes

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