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PPC Detectives: Solving Amazon’s Most Mysterious Performance Crimes
Manage episode 520484414 series 2625056
In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.
Together with Steve, we crack open five real PPC cases from the Miami field files:
a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.
Each case reveals the same truth: great PPC managers aren’t just optimizers — they’re detectives.
Welcome to The PPC Crime Scene Files!
🦡 Highlights
- 0:00 – Intro
- 0:24 – Case 1: ACOS Mystery
- 2:52 – Goal Setting & LTV Discussion
- 6:40 – Case 2: Listing Suppression
- 17:14 – Case 3: Keyword Placement Detective Work
- 23:09 – Case 4: Runaway Auto Campaign
- 28:14 – Case 5: Branded Spend Investigation
- 36:46 – Wrap-up & Lessons Learned
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Steve Patenaude
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Steve Patenaude
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
384 episodes
Manage episode 520484414 series 2625056
In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.
Together with Steve, we crack open five real PPC cases from the Miami field files:
a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.
Each case reveals the same truth: great PPC managers aren’t just optimizers — they’re detectives.
Welcome to The PPC Crime Scene Files!
🦡 Highlights
- 0:00 – Intro
- 0:24 – Case 1: ACOS Mystery
- 2:52 – Goal Setting & LTV Discussion
- 6:40 – Case 2: Listing Suppression
- 17:14 – Case 3: Keyword Placement Detective Work
- 23:09 – Case 4: Runaway Auto Campaign
- 28:14 – Case 5: Branded Spend Investigation
- 36:46 – Wrap-up & Lessons Learned
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Steve Patenaude
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Steve Patenaude
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
384 episodes
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