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PPC Detectives: Solving Amazon’s Most Mysterious Performance Crimes

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Manage episode 520484414 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.

Together with Steve, we crack open five real PPC cases from the Miami field files:

a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.

Each case reveals the same truth: great PPC managers aren’t just optimizers — they’re detectives.

Welcome to The PPC Crime Scene Files!

🦡 Highlights ​​

  • 0:00 – Intro
  • 0:24 – Case 1: ACOS Mystery
  • 2:52 – Goal Setting & LTV Discussion
  • 6:40 – Case 2: Listing Suppression
  • 17:14 – Case 3: Keyword Placement Detective Work
  • 23:09 – Case 4: Runaway Auto Campaign
  • 28:14 – Case 5: Branded Spend Investigation
  • 36:46 – Wrap-up & Lessons Learned
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Steve Patenaude

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    384 episodes

    Artwork
    iconShare
     
    Manage episode 520484414 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    In this episode, we trade spreadsheets for trench coats and step straight into the shadows of Amazon PPC’s darkest alleyways. What looks like “bad performance” or “great ACOS” at first glance? — rarely is.

    Together with Steve, we crack open five real PPC cases from the Miami field files:

    a suspicious drop in ACOS that wasn’t what it seemed…a top-converting ASIN that suddenly vanished from the scene…a keyword framed for a crime it didn’t commit…an auto campaign that went rogue overnight…and finally, the delicate, dangerous game of cutting branded spend.

    Each case reveals the same truth: great PPC managers aren’t just optimizers — they’re detectives.

    Welcome to The PPC Crime Scene Files!

    🦡 Highlights ​​

    • 0:00 – Intro
    • 0:24 – Case 1: ACOS Mystery
    • 2:52 – Goal Setting & LTV Discussion
    • 6:40 – Case 2: Listing Suppression
    • 17:14 – Case 3: Keyword Placement Detective Work
    • 23:09 – Case 4: Runaway Auto Campaign
    • 28:14 – Case 5: Branded Spend Investigation
    • 36:46 – Wrap-up & Lessons Learned
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Steve Patenaude

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    384 episodes

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