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Managing Amazon Ads in Tough Times to Protect Your Organic Sales

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Manage episode 491177786 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened.

A must-listen for every Amazon seller who wants to win the game.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 00:00 – What questions do Amazon sellers ask most?

  • 00:27 – Tariffs are messing things up — why cutting ads now is a bad move

  • 02:24 – Why slashing your ad budget can hurt your sales big time

  • 04:14 – How Amazon ads help your organic (free) sales

  • 06:30 – When a client says “Cut my ads in half!” — what really happens

  • 07:37 – How fast your organic sales drop after cutting ads

  • 09:00 – Story time: What happened when we pumped up the ad budget

  • 15:47 – How grouping keywords helps you spend ad money smarter

  • 19:10 – Why breaking keywords into clusters makes your budget work better

    • 20:34 – Staying cool when Amazon throws curveballs at your ads
    • 22:13 – Different sellers, different ad struggles
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Michael Tejeda

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    362 episodes

    Artwork
    iconShare
     
    Manage episode 491177786 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened.

    A must-listen for every Amazon seller who wants to win the game.

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    • 00:00 – What questions do Amazon sellers ask most?

    • 00:27 – Tariffs are messing things up — why cutting ads now is a bad move

    • 02:24 – Why slashing your ad budget can hurt your sales big time

    • 04:14 – How Amazon ads help your organic (free) sales

    • 06:30 – When a client says “Cut my ads in half!” — what really happens

    • 07:37 – How fast your organic sales drop after cutting ads

    • 09:00 – Story time: What happened when we pumped up the ad budget

    • 15:47 – How grouping keywords helps you spend ad money smarter

    • 19:10 – Why breaking keywords into clusters makes your budget work better

    • 20:34 – Staying cool when Amazon throws curveballs at your ads
    • 22:13 – Different sellers, different ad struggles
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Michael Tejeda

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    362 episodes

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