Go offline with the Player FM app!
Managing Amazon Ads in Tough Times to Protect Your Organic Sales
Manage episode 491177786 series 2625056
Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened.
A must-listen for every Amazon seller who wants to win the game.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – What questions do Amazon sellers ask most?
00:27 – Tariffs are messing things up — why cutting ads now is a bad move
02:24 – Why slashing your ad budget can hurt your sales big time
04:14 – How Amazon ads help your organic (free) sales
06:30 – When a client says “Cut my ads in half!” — what really happens
07:37 – How fast your organic sales drop after cutting ads
09:00 – Story time: What happened when we pumped up the ad budget
15:47 – How grouping keywords helps you spend ad money smarter
19:10 – Why breaking keywords into clusters makes your budget work better
- 20:34 – Staying cool when Amazon throws curveballs at your ads
- 22:13 – Different sellers, different ad struggles
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Get to know Michael Tejeda, a skilled campaign manager at Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
362 episodes
Manage episode 491177786 series 2625056
Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened.
A must-listen for every Amazon seller who wants to win the game.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – What questions do Amazon sellers ask most?
00:27 – Tariffs are messing things up — why cutting ads now is a bad move
02:24 – Why slashing your ad budget can hurt your sales big time
04:14 – How Amazon ads help your organic (free) sales
06:30 – When a client says “Cut my ads in half!” — what really happens
07:37 – How fast your organic sales drop after cutting ads
09:00 – Story time: What happened when we pumped up the ad budget
15:47 – How grouping keywords helps you spend ad money smarter
19:10 – Why breaking keywords into clusters makes your budget work better
- 20:34 – Staying cool when Amazon throws curveballs at your ads
- 22:13 – Different sellers, different ad struggles
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Get to know Michael Tejeda, a skilled campaign manager at Ad Badger
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
362 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.