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How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS

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Manage episode 455311232 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).

Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Intro

  • 0:57 - Why bid boundaries matter

  • 7:04 - When to use minimum bids

  • 9:02 - When to use maximum bids

  • 10:06 - Advanced min-max strategies

  • 12:01 - Using bid history to optimize

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    357 episodes

    Artwork
    iconShare
     
    Manage episode 455311232 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).

    Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples.

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    • 0:00 - Intro

    • 0:57 - Why bid boundaries matter

    • 7:04 - When to use minimum bids

    • 9:02 - When to use maximum bids

    • 10:06 - Advanced min-max strategies

    • 12:01 - Using bid history to optimize

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    357 episodes

    All episodes

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