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Five Practical Fixes for Messy Amazon Accounts

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Manage episode 508557004 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.

If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 00:00 – Intro

  • 02:15 – Clifford’s background & experience with Amazon accounts

  • 06:00 – Common mistakes in messy Amazon accounts

  • 09:30 – Fix 1: Cleaning up ad campaigns

  • 13:20 – Fix 2: Optimizing product targeting

  • 17:10 – Fix 3: Using automatic campaigns strategically

  • 21:30 – Fix 4: Managing “Previously Viewed” placements

  • 26:00 – Fix 5: Testing and leveraging Creator Connections

  • 31:20 – Additional tips & tricks for account organization

  • 36:40 – Clifford’s advice for long-term success

  • 41:15 – Q&A / Audience questions

    44:00 – Key takeaways
    🦡 Resources & Links

    -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Clifford Donovan

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

  •   continue reading

    377 episodes

    Artwork
    iconShare
     
    Manage episode 508557004 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    In this episode of the PPC Den Podcast, Michael Erickson Facchin and Clifford Donovan unpack five practical fixes for messy Amazon accounts. They cover how to really track where your budget goes, the pros and cons of AMC audiences, when auto campaigns can be effective, the hidden risks of product targeting, the impact of “previously viewed” placements, and how to approach Creator Connections.

    If you’re looking to clean up your Amazon PPC strategy and stay profitable in 2025, this conversation gives you the clarity and tools you need.

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

  • 00:00 – Intro

  • 02:15 – Clifford’s background & experience with Amazon accounts

  • 06:00 – Common mistakes in messy Amazon accounts

  • 09:30 – Fix 1: Cleaning up ad campaigns

  • 13:20 – Fix 2: Optimizing product targeting

  • 17:10 – Fix 3: Using automatic campaigns strategically

  • 21:30 – Fix 4: Managing “Previously Viewed” placements

  • 26:00 – Fix 5: Testing and leveraging Creator Connections

  • 31:20 – Additional tips & tricks for account organization

  • 36:40 – Clifford’s advice for long-term success

  • 41:15 – Q&A / Audience questions

    44:00 – Key takeaways
    🦡 Resources & Links

    -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Clifford Donovan

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

  •   continue reading

    377 episodes

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