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Creative Optimization and Partnerships with Roku for Amazon Video Campaigns

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Manage episode 500438860 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.

Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.

If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Intro

  • 00:41 – Why Sam loves Amazon marketing

  • 04:02 – Creative vs technical roles

  • 08:11 – Video types: Sponsored, DSP, Streaming

  • 11:04 – When to use DSP & top-funnel video

  • 16:56 – Retargeting & audience relevance

  • 21:57 – Video evolution up the funnel: Sponsored → OLV → Streaming TV

  • 23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns

  • 25:06 – KPIs for different video placements & attribution challenges

  • 27:32 – Using Amazon Marketing Cloud & zooming out for insights

  • 29:23 – Top-of-funnel video vs static images; why video wins

  • 32:31 – Final tips: scale video intentionally, start small, step-by-step

  • 34:21 – How to find Sam Lee

🦡 Resources & Links

  • Meet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sam Lee

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

370 episodes

Artwork
iconShare
 
Manage episode 500438860 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.

Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.

If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 0:00 - Intro

  • 00:41 – Why Sam loves Amazon marketing

  • 04:02 – Creative vs technical roles

  • 08:11 – Video types: Sponsored, DSP, Streaming

  • 11:04 – When to use DSP & top-funnel video

  • 16:56 – Retargeting & audience relevance

  • 21:57 – Video evolution up the funnel: Sponsored → OLV → Streaming TV

  • 23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns

  • 25:06 – KPIs for different video placements & attribution challenges

  • 27:32 – Using Amazon Marketing Cloud & zooming out for insights

  • 29:23 – Top-of-funnel video vs static images; why video wins

  • 32:31 – Final tips: scale video intentionally, start small, step-by-step

  • 34:21 – How to find Sam Lee

🦡 Resources & Links

  • Meet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Sam Lee

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

370 episodes

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