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Advanced Amazon PPC Bid Optimization

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Manage episode 523889518 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro

00:20 – How Mike and Priscilla met

02:00 – Why Priscilla built her system

05:00 – Why static click rules fail

06:10 – Visibility vs ACOS

07:00 – Keyword classification explained

09:00 – Customizing rules per brand

11:00 – Finding hero keywords

12:30 – High volume unprofitable targets

14:00 – Click requirements by match type

15:30 – Cross-analysis logic

19:00 – Why pros need fast machines

20:30 – Intentional bidding

22:00 – Bid summary sheet

24:00 – Why some bid changes = 0%

31:30 – Reviewing performance index

34:00 – Campaign purpose logic

37:00 – Competitor vs branded clicks

39:00 – Organic ranking influence

44:00 – Inventory-based adjustments

46:00 – Placement strategy

47:30 – Bid frequency

48:30 – Using AI for formulas

51:00 – Outro

🦡 Resources & Links

🦡 GET AD BADGER ➡️

Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

Our guest today is Priscilla Wagner of Relentless B2C

The Simplified Q4 Bids & Budget System for Amazon Sellers

The One Activity That Will Fix Your ACOS in 2025

One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Priscilla Wagner

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

387 episodes

Artwork
iconShare
 
Manage episode 523889518 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is all about one of the smartest Amazon PPC bidding systems you’ll ever come across. Priscilla, our guest, has spent years building her own custom bidding logic — not using software, but by creating a super detailed, data-heavy Excel system that she keeps improving over time. She breaks keywords into different behavior groups, figures out how many clicks each match type really needs to get a sale, checks organic rank, placements, inventory signals, and basically connects all those data points to decide exactly how every bid should move. What’s cool is that she didn’t learn this from any tool — she built it herself after studying a giant Excel file a VA once gave her. If you want to hear how someone can take PPC bidding way deeper than “raise bid, lower bid,” this episode is a super interesting look into how Priscilla thinks and why her approach works so well.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro

00:20 – How Mike and Priscilla met

02:00 – Why Priscilla built her system

05:00 – Why static click rules fail

06:10 – Visibility vs ACOS

07:00 – Keyword classification explained

09:00 – Customizing rules per brand

11:00 – Finding hero keywords

12:30 – High volume unprofitable targets

14:00 – Click requirements by match type

15:30 – Cross-analysis logic

19:00 – Why pros need fast machines

20:30 – Intentional bidding

22:00 – Bid summary sheet

24:00 – Why some bid changes = 0%

31:30 – Reviewing performance index

34:00 – Campaign purpose logic

37:00 – Competitor vs branded clicks

39:00 – Organic ranking influence

44:00 – Inventory-based adjustments

46:00 – Placement strategy

47:30 – Bid frequency

48:30 – Using AI for formulas

51:00 – Outro

🦡 Resources & Links

🦡 GET AD BADGER ➡️

Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

Our guest today is Priscilla Wagner of Relentless B2C

The Simplified Q4 Bids & Budget System for Amazon Sellers

The One Activity That Will Fix Your ACOS in 2025

One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon

How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS

📚 Unlock our FREE comprehensive Amazon Marketing Playbook

Subscribe to our newsletter

Transform your workflow with our comprehensive Amazon Advertising checklist

Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Priscilla Wagner

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

  continue reading

387 episodes

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