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A tool I use every month to better manage my Amazon PPC campaigns

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Manage episode 515387682 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this week’s episode we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns.

🦡 Highlights ​​

  • 0:00 – Intro

  • 0:14 – Story of a Core Community member facing PPC challenges

  • 0:52 – Rising CPCs explained

  • 2:15 – Market research insights

  • 3:17 – Using Product Opportunity Explorer

  • 5:02 – Microphone niche case study

  • 6:49 – Trends and conversion rates

  • 8:33 – Demand and competition overview

  • 9:30 – Pulse check on market share

  • 10:25 – Top products and click share

  • 11:45 – Monthly account analysis tips

    • 13:42 – Market opportunities
    • 14:39 – Outro
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    380 episodes

    Artwork
    iconShare
     
    Manage episode 515387682 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    In this week’s episode we dive into the powerful Product Opportunity Explorer tool and show you how it can give you an instant pulse on your Amazon PPC performance. Ever wondered if your rising CPCs are just your account scaling or if it’s a market-wide trend? I walk you through real examples from over a thousand marketplaces so you can see exactly how to make sense of CPC increases, sales growth, and competitor activity. Five minutes in the Product Opportunity Explorer can save you hours of guesswork and give you actionable insights to optimize your campaigns.

    🦡 Highlights ​​

    • 0:00 – Intro

    • 0:14 – Story of a Core Community member facing PPC challenges

    • 0:52 – Rising CPCs explained

    • 2:15 – Market research insights

    • 3:17 – Using Product Opportunity Explorer

    • 5:02 – Microphone niche case study

    • 6:49 – Trends and conversion rates

    • 8:33 – Demand and competition overview

    • 9:30 – Pulse check on market share

    • 10:25 – Top products and click share

    • 11:45 – Monthly account analysis tips

    • 13:42 – Market opportunities
    • 14:39 – Outro
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    380 episodes

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