Why Your Brand Needs a Fractional CMO—And Not a Full-Time One
Manage episode 504866880 series 3685027
Ever wondered how a global brand's marketing strategy is built? Join us for an inspiring conversation with Kremena Yordanova, a fractional CMO with a background from Adidas and Reebok, on The PowerTalk Show powered by BusinessTalksWeekly.com!
Host Navin Shetty and Kremena discuss:
From Cruise Ship to Corporate Boardroom: The unconventional journey that shaped her career.
The Rise of the Fractional CMO: Why a new model of marketing leadership is gaining traction.
Beyond the Funnel: The shift from a product-led to a mission-led marketing approach.
AI & Creativity: How technology can enhance human interaction, not replace it.
A Life-Changing Lesson: A powerful piece of advice that taught her to stop asking for permission.
This episode is a must-watch for entrepreneurs, brand managers, and anyone looking to understand the next wave of marketing and leadership.
Don't miss Kremena's invaluable insights and inspiring journey!
If you're interested in featuring as a guest on The PowerTalk Show and spreading your product/service or brand across our audience, please reach out to us on [email protected].
#thepowertalkshow #businesstalksweekly #kremenayordanova #fractionalcmos #marketing #adidas #reebok #branding #consciousleadership #podcast
76 episodes