Marketing isn't what it used to be—especially with AI in the driver's seat.

In this episode, Navin Shetty - host of The PowerTalk Show, sits down with Joel Keith, CEO of ASP, a full-service digital marketing agency helping local businesses scale with strategy, content, and AI-powered insights.

Topics Covered:

✅Why content strategies must shift for AI-generated search

✅The tools ASP is testing to track GEO (Generative Engine Optimization)

✅The right way to use ChatGPT & Claude for content that matches brand tone

✅How Joel plans to invest in the very businesses he markets

Whether you're a small business owner, marketer, or digital strategist—this conversation is a must-watch.

Want to be a guest on The PowerTalk Show? Send Navin Shetty a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/17479839377914791fdd73d72

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