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Choosing the right ideal client for your business

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Manage episode 500116196 series 3345188
Content provided by Mel Daniels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mel Daniels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Did you know that defining your ideal client isn’t just a foundational piece of marketing strategy? It’s actually an energetic decision that shapes your content, your energy and often your entire business experience.

In this episode of The Powerful Content Podcast, Mel Daniels takes you beyond the usual demographics and surface-level details to explore a more intuitive, aligned way of choosing who you work with. She shares three simple but powerful questions that will help you uncover the people who light you up, inspire your creativity, and make your business feel more fulfilling.

This isn’t about ticking boxes or building a ‘perfect’ avatar. It’s about creating space for clients who energise you, so your content flows more easily and your business feels lighter.

Here’s what you’ll hear in this episode:

  • The deeper reason why defining your ideal client is so important (and it’s not just marketing)
  • Why traditional avatar exercises often miss the mark for heart-led entrepreneurs
  • Three powerful questions to guide you towards clients who feel aligned and energising
  • Simple reflection prompts to bring clarity and confidence to your ideal client choice

Episode breakdown:

00:00 Why choosing the right client is about more than demographics
00:50 Welcome to The Powerful Content Podcast
01:50 Acknowledgement of Country

02:06 Feeling into alignment when choosing your ideal client
02:28 Challenging traditional ICA exercises
05:27 3 powerful questions for finding ideal client alignment
11:10 3 reflection prompts to go deeper
12:14 How to get your hands on the Unboring Ideal Client Avatar Workbook
12:44 Closing thoughts and how to connect with Mel

Links mentioned in this podcast

If you enjoyed listening to this episode, then you’ll also love:

  • Episode 179 - Attracting your ideal audience with content that speaks to them
  • Episode 178 - How to choose the right content expert to listen to

Loved the episode? Leave a review!

Ready to work with me?

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

  continue reading

183 episodes

Artwork
iconShare
 
Manage episode 500116196 series 3345188
Content provided by Mel Daniels. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mel Daniels or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Did you know that defining your ideal client isn’t just a foundational piece of marketing strategy? It’s actually an energetic decision that shapes your content, your energy and often your entire business experience.

In this episode of The Powerful Content Podcast, Mel Daniels takes you beyond the usual demographics and surface-level details to explore a more intuitive, aligned way of choosing who you work with. She shares three simple but powerful questions that will help you uncover the people who light you up, inspire your creativity, and make your business feel more fulfilling.

This isn’t about ticking boxes or building a ‘perfect’ avatar. It’s about creating space for clients who energise you, so your content flows more easily and your business feels lighter.

Here’s what you’ll hear in this episode:

  • The deeper reason why defining your ideal client is so important (and it’s not just marketing)
  • Why traditional avatar exercises often miss the mark for heart-led entrepreneurs
  • Three powerful questions to guide you towards clients who feel aligned and energising
  • Simple reflection prompts to bring clarity and confidence to your ideal client choice

Episode breakdown:

00:00 Why choosing the right client is about more than demographics
00:50 Welcome to The Powerful Content Podcast
01:50 Acknowledgement of Country

02:06 Feeling into alignment when choosing your ideal client
02:28 Challenging traditional ICA exercises
05:27 3 powerful questions for finding ideal client alignment
11:10 3 reflection prompts to go deeper
12:14 How to get your hands on the Unboring Ideal Client Avatar Workbook
12:44 Closing thoughts and how to connect with Mel

Links mentioned in this podcast

If you enjoyed listening to this episode, then you’ll also love:

  • Episode 179 - Attracting your ideal audience with content that speaks to them
  • Episode 178 - How to choose the right content expert to listen to

Loved the episode? Leave a review!

Ready to work with me?

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

I use and recommend Podbean and Descript to edit my podcast.

There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

  continue reading

183 episodes

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