What makes a pizza place more than just a restaurant?

In this episode of The Power of Integrity, host Ralph Adamo sits down with Jeff Roberts, Founder & CEO of Sgt. Pepperoni’s, to explore how a community-first mindset, team loyalty, and unwavering consistency turned a local pizzeria into one of Orange County’s most celebrated hospitality brands.

Jeff shares his business journey from surf retail to global brand-building at Volcom and 5.11 Tactical, to reclaiming his childhood pizza shop and turning it into a mission-driven enterprise. With four thriving locations (and more coming), Jeff explains how culture, scratch-made quality, and community service, including a 13-year partnership with Children’s Hospital of Orange County (CHOC), drive every decision.

He also opens up about the reality of leadership: letting go of ego, investing in people, and walking away from environments that lacked integrity, even when it cost him personally.

In this episode, you’ll learn:

• Why high integrity hiring leads to high team retention
• How community partnerships build long-term customer loyalty
• What it takes to grow a values-first business in the hospitality space

🎙 Podcast Quote:

"Every day we open our doors, it’s like opening our home with love, consistency, and service." – Jeff Roberts

If you believe in building something that lasts through people, passion, and purpose, this episode is for you.

Connect with Jeff Roberts:

• Email: [email protected]
• Website: https://sgtpepps.com
• Locations: Newport Beach, Irvine, Aliso Viejo, Rancho Santa Margarita, and coming soon to John Wayne Airport

Connect with Ralph Adamo:

• LinkedIn: https://www.linkedin.com/in/ralph-adamo/
• Website: http://www.integrityiwm.com/
• Website: https://www.integrityatwork.com/
• Podbean: https://thepowerofintegrity.podbean.com/
• YouTube: https://www.youtube.com/@integritywealthmanagement9812

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Disclaimer:

Ralph Adamo is registered with and securities are offered through Kovack Securities, Inc., Member FINRA/SIPC, 6451 N. Federal Highway, Suite 1201, Ft. Lauderdale, FL 33308. Tel: 954-782-4771. Investment advisory services are offered through Kovack Advisors, Inc. Integrity Wealth Management is not affiliated with Kovack Securities, Inc. or Kovack Advisors, Inc.

The mention of Black Rifle Coffee (BRCC) represents a conflict of interest as Ralph Adamo is a shareholder in his personal account. Any mention of BRCC during this podcast should not be construed as a recommendation and is for informational purposes only.

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