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Episode 7: Book Review: Contagious
Manage episode 204213897 series 2284316
Adam begins the seventh episode by speaking about an experiment he has launched—a news startup called Suspend The Rules (02:02 – 03:55). He then introduces Contagious, a marketing book by Jonah Berger, who is a professor at the Wharton School of the University of Pennsylvania (03:56 – 07:23). Adam analyzes Berger’s six “STEPPS” to make a product, service, or idea more susceptible to being shared via word of mouth. The podcast includes discussions of the importance of word of mouth marketing (07:24 – 09:16), social currency (09:17 – 12;47), triggers (12:48 – 15:39), emotion (15:40 – 17:50), the importance of publicity (17:51 – 20:44), practical value (20:45 – 22:25) and stories (22:26 – 24:30). Adam concludes the episode by offering some final insights about the book (24:31 – 26:37). Visit www.thepowerofbold.com for show notes.
46 episodes
Manage episode 204213897 series 2284316
Adam begins the seventh episode by speaking about an experiment he has launched—a news startup called Suspend The Rules (02:02 – 03:55). He then introduces Contagious, a marketing book by Jonah Berger, who is a professor at the Wharton School of the University of Pennsylvania (03:56 – 07:23). Adam analyzes Berger’s six “STEPPS” to make a product, service, or idea more susceptible to being shared via word of mouth. The podcast includes discussions of the importance of word of mouth marketing (07:24 – 09:16), social currency (09:17 – 12;47), triggers (12:48 – 15:39), emotion (15:40 – 17:50), the importance of publicity (17:51 – 20:44), practical value (20:45 – 22:25) and stories (22:26 – 24:30). Adam concludes the episode by offering some final insights about the book (24:31 – 26:37). Visit www.thepowerofbold.com for show notes.
46 episodes
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