Episode 41: Lessons From Influence: The Psychology of Persuasion

The Power of Bold

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6+ y ago 34:22

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We are all looking to become more persuasive and influential in our lives. But did you know that there's a way that we can leverage human nature to accomplish these goals? In episode 41 of The Power of Bold, Adam takes a break from guest interviews and shares his favorite insights from Robert Cialdini's classic book Influence: The Psychology of Persuasion. Cialdini's book has sold millions of copies and is already being called a modern classic. Anyone can apply Cialdini's lessons in their day-to-day lives, regardless of their age, career experience, or career objectives.

The episode begins with Adam sharing news about a new course he has created (including a special gift for listeners) (01:55 - 03:21). From there, Adam discusses the staying power of Influence (03:22 - 05:38) and why anyone can learn from Cialdini's masterpiece (05:39 - 06:50). Adam then dives into why humans are so vulnerable to Cialdini's so-called "weapons of influence" (06:51 - 10:21). The discussion then turns to some of Adam's favorite weapons of influence. The first one is reciprocity, with Adam explaining its power (10:22 - 15:20) and ways that we can say no when someone is using reciprocity against us (15:21 - 16:57). Adam follows the same approach with two more fascinating weapons of influence: commitment and consistency (16:58 - 24:22) and authority (24:23 - 31:23). The episode concludes with Adam's thoughts on how we can leverage some of these weapons of influence in our professional careers (31:24 - 33:34).

For show notes and a transcript of this episode, please click here.

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