Most of us don’t start businesses or step into new roles dreaming of being a leader. We start because we’re great at what we do.

But here’s the kicker: being great at what you do isn’t enough to grow a business. At some point, the work shifts from doing the thing to leading the people who do the thing. And that’s a whole different skill set.

In this episode, I sit down with Natalie Lincolne, leadership coach and CEO of Incredible People, to unpack what that transition really looks like.

We cover:

• The critical difference between managing tasks and leading people (and why your team needs both).

• The hardest (and most freeing) shift for founders: letting go of being the best technician and learning to create the environment where others can shine.

• Why feedback and purpose are the two most underrated leadership superpowers.

• How to approach hiring in small businesses where every choice counts.

• The Momentum Framework—a simple 3-part structure to help you grow into the kind of leader people actually want to follow.

If you’ve ever felt like you’re winging it as a leader, or you’ve realised being excellent at what you do won’t take you to the next level, this conversation will give you both clarity and practical steps to grow into the leader your business - and your team - needs.

Click here to connect with Natalie on LinkedIn.

Click here to learn more about LEAD LAB ™

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