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How to Get Your Podcast Discovered with SEO and Inbound Marketing
Manage episode 455158001 series 2835892
How are listeners finding your podcast? If you’re not getting discovered the way you should, it’s time to explore SEO and inbound marketing strategies tailored for podcasters. In this episode, Shannon shares how to optimize your podcast for search engines, use your website as a central hub for leads, and turn short-form content into powerful tools for discoverability. You’ll learn actionable tips to attract listeners, nurture leads, and drive real results for your business or personal brand.
Episode Highlights
🟢 Why SEO strategies are essential for podcast discoverability
🟢 How to optimize podcast titles, descriptions, and show notes for search engines
🟢 Using your website as a lead magnet hub to convert listeners into engaged leads
🟢 Turning impactful podcast moments into short-form content for social media
🟢 The importance of nurturing your audience through email marketing
🟢 Why YouTube Podcasts are a growing platform for podcast discoverability
Connect with Shannon
Instagram: 🌟 https://www.instagram.com/shannonjhernandez
Threads: 🧵 https://www.threads.net/@shannonjhernandez
YouTube: 📹 https://thepodcasttherapist.com/youtube
LinkedIn: 💼 https://www.linkedin.com/in/shannonjhernandez1
Resources & Links
🟢 Essential Podcast Equipment Guide: https://thepodcasttherapist.com/equipment
🟢 Podcast Launch Checklist: https://thepodcasttherapist.com/plc
🟢 Mastering Podcast Interviews: https://thepodcasttherapist.com/interviews
🟢 The Decision Hour: https://thedecisionhours.com
🟢 Solo Site Solutions: https://solositesolutions.com/tpt
🟢 YouTube Podcasting Event (Dec 12th): https://podcasts.withyoutube.com/events/podcasting-ama
Other Links and Affiliates
🔷 Jay Baer’s Youtility – https://amzn.to/49wvMwS
🔷 TubeBuddy – https://www.thepodcasttherapist.com/tubebuddy
🔷 Ecamm – https://www.thepodcasttherapist.com/ecamm
🔷 Kajabi – https://www.thepodcasttherapist.com/kajabi
🔷 StreamDeck – https://www.thepodcasttherapist.com/streamdeck
🔷 Descript – https://www.thepodcasttherapist.com/descript
This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.
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