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The Age Statement Renaissance

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Manage episode 495926129 series 1980269
Content provided by William Haynes and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by William Haynes and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome back, whiskey lovers! In this episode of The PodCask, Will and Greeze dive headfirst into the resurgence of age statements in the world of bourbon and American whiskey. The conversation kicks off with some friendly banter about recent whiskey competitions, family reunions, and updates from summer break, before they get right to the big whiskey news—the release of Old Granddad Bottled-in-Bond with a seven-year age statement at just $39.99.

Will and Greeze break down what this means for the industry and celebrate the trend of legacy brands bringing back meaningful age statements at accessible prices. They compare recent and upcoming releases from Wild Turkey, Old Fitzgerald, and Eagle Rare, and discuss the business motivations behind these moves, from changing market demand to looming whiskey supply gluts.

The guys also examine how this age statement “renaissance” could spell trouble for NDP (non-distilling producer) brands, and why consumers should be excited about the expanding options on the shelves. To top it all off, they share pours from up-and-coming craft distilleries, and revisit what makes small-batch, age-stated bourbons so special for everyday whiskey enthusiasts.

So pour your favorite dram and settle in—this episode is packed with whiskey insights, laughs, and a look at the future of bourbon through the lens of age statements making a big comeback.

  continue reading

402 episodes

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iconShare
 
Manage episode 495926129 series 1980269
Content provided by William Haynes and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by William Haynes and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome back, whiskey lovers! In this episode of The PodCask, Will and Greeze dive headfirst into the resurgence of age statements in the world of bourbon and American whiskey. The conversation kicks off with some friendly banter about recent whiskey competitions, family reunions, and updates from summer break, before they get right to the big whiskey news—the release of Old Granddad Bottled-in-Bond with a seven-year age statement at just $39.99.

Will and Greeze break down what this means for the industry and celebrate the trend of legacy brands bringing back meaningful age statements at accessible prices. They compare recent and upcoming releases from Wild Turkey, Old Fitzgerald, and Eagle Rare, and discuss the business motivations behind these moves, from changing market demand to looming whiskey supply gluts.

The guys also examine how this age statement “renaissance” could spell trouble for NDP (non-distilling producer) brands, and why consumers should be excited about the expanding options on the shelves. To top it all off, they share pours from up-and-coming craft distilleries, and revisit what makes small-batch, age-stated bourbons so special for everyday whiskey enthusiasts.

So pour your favorite dram and settle in—this episode is packed with whiskey insights, laughs, and a look at the future of bourbon through the lens of age statements making a big comeback.

  continue reading

402 episodes

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