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IMC Recap: Shocking NIL Basketball Manager Deal, Stablecoin Revolution & Paramount’s $1.1B UFC Bet
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In this week’s IMC Recap, we cover some of the biggest stories shaping sports, finance, and media. From McNeese State student manager Amir “Aura” Khan turning a viral moment into major NIL deals, to the College Sports Commission’s $80M NIL approvals — and the $40M correction that followed. We also break down the Stablecoin Genius Act and its potential to transform payments, before unpacking Paramount’s bold $1.1B-per-year move to secure UFC media rights and what it means for streaming, branding, and fan engagement.
This episode connects the dots between athlete branding, financial innovation, and media strategy — all through the lens of integrated marketing and communications.
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