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Why Smaller LinkedIn Audiences Win Bigger

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Manage episode 503504553 series 1528709
Content provided by David Meltzer, Entrepreneur.com and David Meltzer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Meltzer, Entrepreneur.com and David Meltzer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In today’s episode, I sit down with Aneesh Lal, founder of The Wishly Group, where he helps creators and small businesses build modern revenue engines rooted in trust and alignment. Known as the “Jerry Maguire of LinkedIn,” Aneesh has built a reputation for representing clients with an uncommon commitment to values, turning down $40 million in deals that didn’t fit their missions. We talk about why a small, engaged LinkedIn audience can outperform millions of TikTok views, how his three C framework—credibility, character, and charisma—guides every partnership, and why mission always comes before commission. Aneesh proves that meaningful success is never just about the money.

  continue reading

2349 episodes

Artwork
iconShare
 
Manage episode 503504553 series 1528709
Content provided by David Meltzer, Entrepreneur.com and David Meltzer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Meltzer, Entrepreneur.com and David Meltzer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In today’s episode, I sit down with Aneesh Lal, founder of The Wishly Group, where he helps creators and small businesses build modern revenue engines rooted in trust and alignment. Known as the “Jerry Maguire of LinkedIn,” Aneesh has built a reputation for representing clients with an uncommon commitment to values, turning down $40 million in deals that didn’t fit their missions. We talk about why a small, engaged LinkedIn audience can outperform millions of TikTok views, how his three C framework—credibility, character, and charisma—guides every partnership, and why mission always comes before commission. Aneesh proves that meaningful success is never just about the money.

  continue reading

2349 episodes

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