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Episode 6 - NYC Playbook Conversations: How BetterHelp Turned Purpose into a Platform for Leadership in Sports
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In this episode, Sarah Brooks, CMO of BetterHelp, is interviewed by Talisman advisor Tom Fox to discuss how the brand is redefining what category leadership looks like - by connecting the worlds of mental health, sports, and purpose. We go inside BetterHelp’s strategy for using sports as a platform to normalize therapy, and spark cultural conversation. The discussion reveals how purpose-driven marketing can create emotional impact while driving meaningful business growth.
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