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Resin Market Brief: How Resin Buyers Can Win Over Their C-Suite
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If you’ve ever been blindsided by a last-minute board request, pushed to explain a spike in resin costs, or struggled to prove your value to leadership, this Resin Market Brief is for you.
Host Brian Balboa sits down with Tyler Wheeler and Greg Eberhardt, senior procurement leaders at ResinSmart powered by RTi, to unpack how resin buyers can move from “cost negotiator” to true business partner in the eyes of the C-suite.
They discuss:
- The difference between transactional and strategic buyers
- How to speak the C-suite’s language: EBITDA, customers, and market share, not just cents per pound
- The “three C’s” of executive communication: clear, concise, correct
- Real-world scenarios: last-minute board questions, “your competitor is paying 25¢/lb” claims, and mid-year budget challenges
- How tools like ResinSmart turn market chaos into executive-ready stories and visuals
Whether you manage $5 million or $500 million in resin spend, you’ll walk away with practical ideas to:
- Build credibility with finance and the board
- Defend your savings even when the P&L doesn’t show it
- Use data and visuals to turn resin market moves into strategic decisions
🔗 Learn more & start a 60-day free trial: ResinSmart.ai
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