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On this episode of The Plant Movement Podcast, host Willie Rodriguez sits down with Peter, the creative mind and owner of Jungle SoFlo, a young and dynamic landscape designer specializing in commercial and residential projects. From humble beginnings to designing stunning tropical landscapes, Peter’s journey is as inspiring as his creations.

Peter’s Story
Starting with a degree in hospitality management, Peter’s passion for plants was first sparked at Prospect Park’s botanical garden in New York. After a career in Spanish TV as a model and actor, he transitioned into hospitality. Following a personal tragedy—the unexpected passing of his father—Peter found solace in plants and began his journey into landscape design.

Building a Business
Peter shares how he juggled his hospitality job while taking on small landscaping projects, eventually founding his LLC. Leveraging social media, especially Instagram ads, he grew his client base, which now includes homeowners, small businesses, and hotels.

Design Style and Approach
Known for his “clean, neater jungle” aesthetic, Peter’s designs feature tropical plants with bold leaves and vibrant flowers inspired by his travels to Costa Rica and Greece. He discusses his goal of creating immersive environments that transport clients while maintaining a $10,000 project minimum to focus on impactful, large-scale designs.

Opportunities in Landscaping
Peter emphasizes the untapped potential in the landscaping industry, discussing how landscapers can expand their services and connect with a broader clientele. Acting as a bridge between homeowners and landscapers, he provides tailored solutions for every budget.

Lessons in Growth
From hiring out installations to delegating logistics, Peter reflects on the importance of knowing your strengths, trusting your team, and setting boundaries. He highlights how respect for oneself and consistency in showing up are critical to success.

The Future of Green Spaces
As the demand for greenery grows post-COVID, Peter envisions a world where plants are integral to urban living, from apartments to large-scale developments. He discusses how caring for plants improves air quality, mental well-being, and the overall ambiance of spaces.

Passion-Driven Success
Peter’s journey is a testament to perseverance and passion. Whether designing six-figure landscapes or helping clients on smaller budgets, his obsession with his craft shines through.

Join us for this inspiring conversation and discover how Peter is transforming spaces, one tropical paradise at a time.

Connect with Jungle SoFlo
Follow Peter’s journey and explore his work on Instagram @junglesoflo.
Jungle Soflo
Email: [email protected]
Web: https://www.junglesoflo.com
Follow IG: https://www.instagram.com/junglesoflo
The Plant Movement Podcast

Email: [email protected] & [email protected]
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Directed and Produced by Eddie EVDNT Gonzalez
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