Sahil was down in New Orleans to re-launch Australian Bitters Co. in the US, and also because Australian Bitters Co scored both gold and silver medals in the New Orleans Spirits Competition, so me and Greg Benson of The Speakeasy lured him into our makeshift podcast studio and talked about the benefits of having royal family license plates, taking on the Goliath of cocktail bitters companies, and how he sees the bitters market as a whole.

Enjoy!

(Pic credit: The Cocktail Lovers, link: https://thecocktaillovers.com/meet-the-maker-sahil-beri-the-man-on-a-mission-to-put-australian-bitters-on-the-global-map/

Sahil on LinkedIn: https://www.linkedin.com/in/sahil-beri-19691b141

Australian Bitters Co on IG: https://www.instagram.com/australianbitters?igsh=NWlpbXZuYXFtYXd6

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Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected]
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