Nominate The Philip Duff Show for the Tales of the Cocktail Spirited Awards - “Best Broadcast, Podcast, or Online Video Series” category: https://spiritedawards.secure-platform.com/a

David’s a legend in the liquor business, ever since he and his business partner came up with the idea for Baileys Irish Cream, easily the most succesful liquor brand created in the last half-century or so.

He followed up with brands like Tanqueray TEN, The Singleton, Smirnoff Black and many more, and wrote about them all - including his failures - in his brilliant and funny book “That Shit Will Never Sell”, of which he just released an updated and expanded second edition.

We chatted about non-alcoholic “spirits”, the vodka market, Archer’s and Peachtree, the new temperance movement, what Smirnoff Black, Tanqueray TEN and Absolut Elyx all had in common, and why he’s giving away a genius brand idea to anyone who has the cojones to give it a try.

David on LinkedIn: https://www.linkedin.com/in/englishauthor?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Buy “That Shit Will Never Sell” 2nd edition: https://www.amazon.com/That-Will-Never-Sell-Person-ebook/dp/B0BDGDPB2J

Get in touch with Duff!
Podcast business enquiries: [email protected]
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things than their prepared speaking points or their new thing, whatever that is, for a few hours.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either.)
Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected]
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