Hey, it’s Paul Gough here, and welcome to Paul’s Highlights — this is your weekly dose of the best clips we posted on social media… now in audio format so you can listen on the move.

In this week’s highlights, I cover some absolute game-changing mindset shifts you need to make in your business — especially if you want to stop struggling and start scaling in 2025.

Here’s what you’ll hear:

🔥 Why thinking like a pet instead of a marketer will crush your business before it ever really gets going.
🔥 The MASSIVE shift in revenue happening right now — from traditional PT to regeneration and wellness services… and how to ride the wave instead of drowning in it.
🔥 How to add $80-$100 per hour in pure profit with recovery lounges — no extra staff required.
🔥 The truth about perfectionism (and why it’s just an excuse that keeps you stuck).
🔥 How to create concierge and membership offers that reduce your caseload but skyrocket your profits.
🔥 Why the easiest way to spot someone who’s bad at sales… is their discomfort with being sold to.
🔥 And the single most important question every serious clinic owner must ask: What’s your profitability play?

Listen to this episode if you’re tired of chasing volume, and you’re finally ready to build a business that pays you what you’re worth — without working yourself into the ground.

And remember — if you want to watch these clips, head over to Instagram @thepaulgough. We’re dropping 3-5 posts every single day to help you become the best business owner you can be.

Let’s go.

— Paul

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