In this episode of Season 2 of The Owner Seat – formerly The Valisights Podcast – Fractional CFO Albert Ramos sits down with Benji Donhardt, Co-Founder & CEO of SupaFitGrow, to talk about what happens when you combine M&A, AI, and an operator’s mindset to rewrite the rules for fitness growth.

SupaFitGrow is building one of the most aggressive roll-up platforms in the fitness and marketing ecosystem – consolidating agencies that sit behind some of the strongest brands in the fitness, wellness, and HALO economy.

What started as frustration with a noisy, fragmented support landscape for gym owners has turned into a blueprint for giving “small” operators big-league leverage: shared services, AI infrastructure, and real economies of scale.

Benji’s path runs from military and Special Forces work in Australia, to owning multiple gyms, to acquiring and integrating agencies that drive acquisition and retention for studios and franchises around the world. His obsession is simple: make sure owners don’t get wiped out just because they were too slow to embrace systems and AI.

In this episode, we unpack:

• Why the fitness support ecosystem is broken – and how SupaFitGrow is stitching it together
• How M&A and roll-ups can turn boutique agencies into a scalable, efficient portfolio
• The way AI avatars and automation are changing content, lead gen, and pipeline velocity
• What it really means to “productize” a creative or marketing service
• The leadership operating system behind a fast-moving, acquisition-heavy team
• The owner playbook for going from “stuck and scared to scale” to executing on the next level

If you’re a fitness, wellness, or HALO operator wondering how to scale without losing your soul (or your cash flow), this one is for you.

🔗 Work with Albert / Get the Playbook

Want to be on the show or explore working with Albert Ramos?

→ Book a CFO Strategy Call

https://calendly.com/albertramosjr-strategointel/youtube-podcast

→ Apply to be a guest on The Owner Seat

https://calendly.com/albertramosjr-strategointel/youtube-podcast

📘 Get the Stratego CFO Playbook

→ Download the free Stratego CFO Playbook for Fitness & Wellness Brands and see how Albert builds 13-week cash flow, unit economics, and AI-powered finance systems:

https://forms.gle/MigGLzuCaDkrApBa7

🌐 Connect with Albert

→ Connect on LinkedIn:

https://www.linkedin.com/in/albertramosjr/

→ Learn more about Fractional CFO services for fitness, wellness, HALO, and multi-location brands:

https://www.strategointel.com/

If you’re a $1M–$30M fitness, wellness, HALO, or multi-location operator and you’re serious about fixing cash flow, cleaning up QuickBooks, and getting real finance strategy (not just bookkeeping), this is where you plug in.

👤 About the Host – Albert Ramos

Albert Ramos is the Founder of Stratego Intel Consulting, a Fractional CFO firm built for fitness, wellness, HALO, and multi-location brands. He helps owners and finance leaders:

• Fix cash flow leaks with 13-week cash forecasts
• Clean up and rebuild their QuickBooks + finance stack
• Use AI to automate reporting and forecasting
• Build investor-ready financials for growth, M&A, and roll-ups

Albert has led $200M+ P&Ls, overseen 200+ locations, and managed 3,000+ employees across the fitness and wellness ecosystem — blending financial precision with AI so owners can scale without losing control of their numbers.