Creative Briefs: The key to happy clients and teams

The Overlap

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Creative briefs, design briefs, brand briefs, project briefs...whatever you want to call it, the goal is always the same: Successful design + development projects. On this episode, we talk about the creative brief, an essential document that can position you as an expert and help you get buy-in from your client at the beginning of a project. Kicking off a new project? Try using a creative brief to guide your conversation and ask your client the right questions. Creative briefs can be used for any collaborative creative work and are a great project management tool.

Resources

Building an Effective Creative Brief Template: https://www.wrike.com/blog/creative-brief-template-elements-effective-brief/

How to write an effective design brief: examples and a free template to get you started:
https://www.canva.com/learn/effective-design-brief/

12 episodes

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