In this episode, Lasse Rindom speaks with Jakob Freund, CEO of Camunda, on what it really means to build AI-driven automation that’s enterprise-ready - without losing grip on governance, process integrity, or human responsibility.

Their lively, deep-cutting discussion covers:

• The realistic path to AI value - why it’s still about measurable automation, not magic
• Jakob’s framework of blending deterministic workflows with dynamic agentic AI
• The rise of “enterprise-grade agents” that own processes (not just perform tasks)
• How Camunda's orchestration layer became the missing link between structure and AI flexibility
• Governance, crumple zones, hallucinations, and who really ends up in jail when the agent fails

Do you want to know more about Jacob Freund?

Jakob is the co-founder and chief executive officer, and is responsible for setting a bold vision and strategy for Camunda. He is also the driving force behind Camunda’s global growth and cohesive company culture. Jakob co-authored the best-selling book, “Real-Life BPMN,” and is a sought-after speaker at technology and industry events. He holds an MSc in computer science from Hochschule für Technik und Wirtschaft Berlin.