What really stops brands from going global?
In this episode of The Online Hustle, we sit down with Jayn Steele and Lee Gray from Rubicon Bridge - experts in helping sellers stay compliant while scaling worldwide.
From post-Brexit regulations and banned ingredients to TikTok Shop’s “wild west” phase, this conversation uncovers the hidden side of e-commerce: the legal, regulatory, and operational traps that can kill your product launch overnight.
Learn about:
The most common mistakes sellers make when expanding to the EU or UK
Why “compliance” isn’t just red tape — it’s the difference between scaling and sinking
How platforms like Amazon and TikTok Shop handle product safety and trust
The role of AI in global e-commerce and how to stay ahead of constant change
Whether you’re a brand owner, marketplace seller, or e-commerce strategist, this episode will make you rethink what it really takes to build a sustainable global business.
🎙️ Host: Lewis — The Online Hustle Podcast
🧠 Guests: Jayn Steele & Lee Gray, Rubicon Bridge
00:00 – Intro: Meet Jane & Lee from Rubicon Bridge
02:09 – The New Reality: How regulation is reshaping global e-commerce
03:17 – Brexit Fallout: Why ingredients and packaging rules keep changing
05:55 – Market Expansion Myths: The costly assumptions sellers still make
07:00 – Amazon vs Shopify: Where brands should really be focusing
09:33 – TikTok Shop: Opportunity or regulatory ticking time bomb?
13:20 – The Most Common Mistake: Cutting corners on compliance
15:00 – Six-Figure vs Failed Brands: What separates success from chaos
17:18 – Keep Momentum: Why slow projects cost double
18:06 – Interpreting Data & Regulations: Turning red flags into green light
22:01 – AI & Compliance: Where technology helps – and where it fails
25:32 – Final Insights & Where to Find Rubicon Bridge
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