How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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#065 A bold strategy for a digital first telco — Nicola van Ast
M4A•Episode home
Manage episode 440000397 series 2702151
Content provided by Solid Gold Podcasts #BeHeard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Solid Gold Podcasts #BeHeard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
My guest for this episode is Nicola van Ast, CMO at Melon Mobile, and co-founder of Growthink Group (where - full disclosure - she is my wonderful wife Anna's business partner).
Nicola is one of the brains behind Melon's bold, cheeky and by all accounts extremely effective takeover of other trusted and loved SA brand's billboards - including Lyft, Veldskoen, Expresso, and Faf de Klerk. We talk about where the idea came from, what it took to bring it to life, and what we can expect from Melon in the weeks and months to come. Nicola's LinkedIn profile · Melon's 14-day trial offer · Growthink Group · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
…
continue reading
Nicola is one of the brains behind Melon's bold, cheeky and by all accounts extremely effective takeover of other trusted and loved SA brand's billboards - including Lyft, Veldskoen, Expresso, and Faf de Klerk. We talk about where the idea came from, what it took to bring it to life, and what we can expect from Melon in the weeks and months to come. Nicola's LinkedIn profile · Melon's 14-day trial offer · Growthink Group · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
71 episodes
M4A•Episode home
Manage episode 440000397 series 2702151
Content provided by Solid Gold Podcasts #BeHeard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Solid Gold Podcasts #BeHeard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
My guest for this episode is Nicola van Ast, CMO at Melon Mobile, and co-founder of Growthink Group (where - full disclosure - she is my wonderful wife Anna's business partner).
Nicola is one of the brains behind Melon's bold, cheeky and by all accounts extremely effective takeover of other trusted and loved SA brand's billboards - including Lyft, Veldskoen, Expresso, and Faf de Klerk. We talk about where the idea came from, what it took to bring it to life, and what we can expect from Melon in the weeks and months to come. Nicola's LinkedIn profile · Melon's 14-day trial offer · Growthink Group · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
…
continue reading
Nicola is one of the brains behind Melon's bold, cheeky and by all accounts extremely effective takeover of other trusted and loved SA brand's billboards - including Lyft, Veldskoen, Expresso, and Faf de Klerk. We talk about where the idea came from, what it took to bring it to life, and what we can expect from Melon in the weeks and months to come. Nicola's LinkedIn profile · Melon's 14-day trial offer · Growthink Group · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
71 episodes
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