Esports Biz Summit: National Perspectives- Implementing Esports Programs with Michael Sherman, Neil Duffy and Mark “Garvey” Candella

The Official Esports Show with gootecks, Zorine, and Slasher

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6y ago 31:48

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gootecks went to the Esports Business Summit 2019 and came back with lots of recordings of panels.

Of the top 15 highest monetizing PC & console titles through in-game purchases, 7 of those games are also top esports games in terms of prizing. Publishers see this correlation between high performing games and esports investment, but can the marketing cause and effect really be demonstrated? YES. For the first time ever we reveal actual data on exactly how viewing an esports title affects consumer behavior within that game title including play rate, game skills, and purchasing

Speakers:

Michael Sherman, Head of College, Riot Scholastic Association of America, Riot Games
Neil Duffy, Chief Commercial Officer, WorldGaming and Collegiate Starleague
Michael "Garvey" Sherman, Head of College, Riot Scholastic Association of America, Riot Games

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