Esports Biz Summit: Esports Playbook for Publishers: Using Esports to Increase In-Game Engagement

The Official Esports Show with gootecks, Zorine, and Slasher

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6y ago 29:27

M4A•Episode home

gootecks went to the Esports Business Summit 2019 and came back with lots of recordings of panels.

Of the top 15 highest monetizing PC & console titles through in-game purchases, 7 of those games are also top esports games in terms of prizing. Publishers see this correlation between high performing games and esports investment, but can the marketing cause and effect really be demonstrated? YES. For the first time ever we reveal actual data on exactly how viewing an esports title affects consumer behavior within that game title including play rate, game skills, and purchasing

Speakers:

Dr. Michael Lewis, Host of Fanalytics Podcast, Professor of Marketing and Faculty Director of the Marketing Analytics Center at Emory University
Todd Harris, Co-Founder of Hi-Rez Studios, Skillshot Media

Transcript:

https://otter.ai/s/hGQu5qDNQFSh4cXzVNDK7Q

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