Why Men of Color Might Be the New Swing Voters

The Odd Years

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We've been wanting to have Terrence Woodbury on the podcast for a long time.

The reason is that he's a pollster who has done some amazing work with demographic groups that made a big difference in the presidential race last year, but also in previous cycles: Black voters, voters of color, and younger voters.

And if many Democrats were surprised by the erosion in support among what they thought was a reliable Democratic base, Terrence has been observing this slide for years -- particularly among men of color, a group he calls the new swing voter. As a pollster to the Kamala Harris campaign, he and his company HIT Strategies, had a front row seat to how voters felt about Harris, Donald Trump, and the Democratic party as a whole.

So we wanted to ask Terrance to discuss the results of the 2024 election, but also look forward to what he's hearing now from voters with Donald Trump in office and what he thinks the Democratic response should be to the Trump era.

Terrence Woodbury is cofounder and president of HIT Strategies which is a public opinion research firm.

We recorded this conversation on Wednesday, March 12.

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