#35: Adam Parker – Building An Ocean Megabrand: How To Take On The Giants In The Consumer Goods Market, With The ReFounder Of Ocean Saver. The Ocean Age podcast

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#35: Adam Parker – Building an Ocean Megabrand: How to Take on the Giants in The Consumer Goods Market, with the ReFounder of Ocean Saver.

4d ago 55:08

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Adam Parker is a seasoned brand leader with over 13 years of experience building consumer goods brands into household names. Currently leading Ocean Saver, a UK brand creating plastic-free, plant-based cleaning products that protect ocean life. He's passionate about scaling next-generation brands that are transforming entire categories.

Prior to Ocean Saver, Adam was the first employee and Managing Director of PÄRLA, a plastic-free oral care brand that he established as the #1 challenger in the category with over 1,000 distribution points across major retailers including Boots, Sainsbury's, and Waitrose.

Before his startup ventures, Adam spent six years as Brand Director of Oral-B at Procter & Gamble, managing a £500 million revenue business. Under his leadership, Oral-B achieved market share leadership and became the #1 most popular brand within P&G's entire portfolio. His notable achievements include making Oral-B the top-selling product on Amazon Prime Day for three consecutive years.

Adam studied Philosophy, Politics, and Economics at Oxford University and completed leadership training at the Institute for Young Leaders in Jerusalem.

Timestamps:

00:00:00 - Intro

00:01:10 - Meet Adam Parker: Background and Leadership Training

00:07:21 - Studying Philosophy, Politics, and Economics at Oxford

00:13:57 - The Journey at Procter & Gamble

00:16:14 - Learning from Brand Management at P&G

00:22:12 - The Importance of Consumer Research

00:25:49 - Transitioning to Ocean Saver

00:28:53 - The Challenges of Sustainability in Big Corporations

00:32:10 - The State of Ocean Saver Upon Joining

00:35:05 - The Role of Re-founders at Ocean Saver

00:41:14 - Creating an Ocean Megabrand

00:44:14 - Differentiating from Niche Eco-Brands

00:46:45 - The Power of the Ocean in Marketing

00:50:26 - Consumer Psychology and Purchase Decisions

00:51:23 - Making the Leap of Faith Smaller for Consumers

00:53:12 - Where to Find Ocean Saver Products and Closing
Useful Links & Resources:

Ocean Saver website: ocean-saver.com

Ocean Saver on Instagram, Facebook, TikTok and YouTube

Adam Parker on LinkedIn

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The Ocean Age Podcast is produced by Charlotte Raffo and edited by Nebojsa Lešević. Sarah Carpenter and Giulia Leanza are our research assistants. Eliana Caragia manages Distribution and Engagement.

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