In this episode, Peter and Sonny discuss the rebranding fiasco of Cracker Barrel. And not only Cracker Barrel, but Budweiser also botched it because of the hiring of the wrong people who don’t understand their brands or their customer base. Or maybe they just hate the brands they run. This has expanded to other industries due to a lack of common sense.

The full audiovisual version of this episode is available on YouTube: https://youtu.be/W0Jbc9wg6rA

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